FAULHABER
LOGO ANIMATION &
PRODUCT STAGING

The Concept

FAULHABER's logo is built from bars of varying lengths — a geometric system that, once translated into three dimensions, becomes a natural staging environment for the company's precision motors, drives, and gearboxes.

THEAFOX developed this idea into a recurring visual format for Werbeagentur Regelmann: a scalable 3D identity system in which each new FAULHABER product can be placed on a new stage built from the same bar geometry. Every product presentation stays visually coherent with all previous ones — instantly recognizable as FAULHABER, without needing to rebuild the visual world from scratch.

Logo in 3D Space

The series opens with the logo itself. The FAULHABER bars are animated in three-dimensional space, showing the audience exactly where the staging concept originates. In close-up shots, the connection between the logo geometry and the product platform becomes clear: the same bars that form the brand mark are the stages on which the products stand.

This creates a direct visual link between brand identity and product communication — one that grows stronger with each new episode in the series.

Scalable Production

New products are rendered directly onto the existing stage system. The lighting setup, materials, camera logic, and motion language remain consistent across productions — which significantly reduces setup time for each new episode while maintaining visual quality.

Each clip is delivered in multiple output formats: 16:9 for digital media, trade fair screens, and online platforms — and 4:3 for legacy display systems and specific presentation setups.

The Result

A growing library of unified product videos that reinforce FAULHABER's brand identity with every new release — keeping customers and prospects consistently engaged through a visual language they immediately recognize.