WAYS TO WORK
WITH THEAFOX
Different technical communication challenges call for different levels of engagement. These formats give industrial, scientific and engineering teams a concrete starting point — from a focused clarity sprint to a long-term visualization partnership.
Engineering lives in the detail. The problem: details rarely explain themselves. Internal processes, mechanical logic, material behavior, system interactions — none of it comes across in a photograph or a data sheet.
THEAFOX translates that engineering depth into visuals that work in sales conversations, at trade shows, on websites, in pitch decks and in investor meetings. The engagement formats below are designed to match the most common starting points. Each one is scoped around real technical input: CAD data, engineering documentation, or a direct conversation about what your product does and why it matters.
01 · Entry Point
Product Clarity
Sprint
The product exists. It works. But explaining it quickly and convincingly — to customers, sales teams or trade show visitors — rarely lands on the first attempt. This format closes exactly that gap.
The product is technically strong, but difficult to explain quickly to customers, sales teams, investors or trade show visitors. A short conversation rarely covers it. A brochure alone rarely covers it. Outside the engineering team, the product rarely speaks for itself.
Ideal for
- Industrial products and machines
- Technical devices and automation systems
- Scientific instruments
- Early-stage sales or website communication
- Products entering a new market or audience
Typical Output
- 3–5 high-quality key visuals
- Short functional animation sequence
- Simplified visual explanation of the system or process
- Assets formatted for website, sales deck, LinkedIn or trade show screens
Typical Investment
From 5,000 €
Final scope depends on available CAD data, technical complexity and intended use.
02 · Event & Booth
Trade Show
Visual Pack
Visual material for trade shows, booth screens, sales conversations and technical product demonstrations — designed for the ten seconds a visitor gives you before moving on.
A company has a technically strong product and a booth presence, but no visual material that communicates the function and value quickly. Printed brochures are not enough. A physical product alone does not explain itself. Competitors with clearer communication are winning conversations first.
Ideal for
- Industrial exhibitors and automation companies
- Manufacturing and mechanical engineering companies
- MedTech and scientific equipment companies
- Product teams preparing for a specific event or launch
- Sales teams that need visual material for booth conversations
Typical Output
- Loopable booth animation for large screens
- 3–5 high-quality key visuals in screen-ready formats
- Silent animation version without voiceover
- Optional tablet or sales presentation version
- Format variants for different screen ratios
Typical Budget Range
8,000–18,000 €
Budgets vary depending on animation length, required formats and available source material. Event timelines are factored in from the start.
03 · Launch & Market Entry
Product Launch
Animation
A structured visual story for launching a new technical product, machine, device or innovation — built to communicate function, engineering value and application context in a single coherent sequence.
A product is ready for market, but its value, function and engineering advantages are difficult to communicate with photos, slides or written copy alone. The product is genuinely strong. The visual communication is not yet at the same level.
Ideal for
- New products, machines and technical innovations
- Product updates with significant functional changes
- MedTech devices and scientific technology
- Engineering-heavy products with non-obvious advantages
- Launch communication for website, events and sales
Typical Output
- 60–90 second technical product animation
- Visual storyline built around engineering logic
- 5–8 still images extracted from the animation
- Short cutdowns for sales, web and LinkedIn
- Simplified functional explanation sequence
Typical Budget Range
12,000–30,000 €
Budgets vary depending on product complexity, animation length, required visual detail and available source material. CAD data, documentation and technical access are worked into the project from day one.
04 · DeepTech & Research
Investor & Innovation
Visualization
The technology exists. But it is not yet a finished product — it is an innovation, a research result or an early-stage platform that needs investors, funding committees or strategic partners to say yes. This format makes the value visible to people who are not engineers.
The technology has genuine potential and a strong team behind it. Non-technical investors, funding committees or strategic partners need to understand the value faster than a technical paper or prototype allows. The gap between what the technology does and what non-experts can quickly grasp is too wide.
Ideal for
- DeepTech, MedTech and Cleantech companies
- Research institutions and innovation labs
- Startups with technically complex products
- Teams preparing for funding rounds or strategic partnerships
- Scientific projects requiring accessible communication
Typical Output
- 3–6 explanatory visuals for pitch and strategic communication
- Short pitch animation or technology overview sequence
- Simplified technology story for non-specialist audiences
- Visual assets for pitch decks, funding materials and investor communication
Typical Investment
From 7,500 €
Final scope depends on technology complexity, depth of available documentation and required output formats.
05 · Ongoing Support
Monthly Technical
Visualization Partner
Ongoing visual support for companies that regularly need technical product visuals, animation updates, sales assets or trade show material — structured as a reliable monthly partnership rather than a series of separate project requests.
The product portfolio is growing. Trade shows recur. Sales teams need updated visuals. Marketing needs material across multiple channels. Coordinating individual project requests repeatedly takes time and creates gaps. A standing visualization partner reduces that overhead and keeps visual communication consistently at the same standard.
Ideal for
- Companies with several products or frequent product updates
- Teams with recurring trade shows or events
- Sales and marketing teams with ongoing visual material needs
- Product organizations launching regularly
- Companies building a visual asset library over time
Typical Monthly Support
- Ongoing product visuals and key visual updates
- Technical explanation graphics and animation sequences
- Small animation updates and variant production
- Sales and trade show asset production
- Priority production slots and consistent turnaround
- Strategic visual communication alignment
Partnership Formats
Partner S
Focused Support
Focused monthly support for one product, channel or campaign.
Partner M
Regular Visualization
Regular visualization support for product, sales and trade show communication.
Partner L
Full Communication Support
Continuous visualization support across launches, events and product communication.
Typical Monthly Investment
From 3,000 €/month
Each partnership is scoped individually around actual recurring needs, cadence and priorities. No fixed deliverable lists — output is aligned to what is genuinely useful each month.
Not Sure Where to Start?
SEND US WHAT YOU HAVE
Send whatever you already have — CAD data, screenshots, sketches, technical documents, product photos, pitch material or existing visuals. A brief description of what the product does and who needs to understand it is equally useful.
That is enough for an initial assessment. We will tell you which engagement model fits the challenge and where a practical starting point might be. No commitment required at this stage.
Discuss the Right Starting Point